The iconic brand needed to find its voice, stand apart, and reflect the marginalized audiences that define and nurture community culture in real time through the platform.
They came to HERO asking us to craft two brand pieces for them. Firstly, the Twitter Culture + Community master brand, and within it, the more public arm of the Twitter C&C team, the #TwitterVoices brand.
What We Did
We collaborated with artists from these communities to create events that enabled meaningful dialog. We created a brand strategy, visual ID and a design that added layers of interaction, but never obstructed the voices of the communities the program serves.