Hero Collective

words by

Mariam Gonzalez

May 04, 2023

humanology newsletter

Gen Z Knows Their Worth

Generation Z, born between 1997 and 2012, has grown up with technology at their fingertips, making them the first truly digital generation. As they enter the workforce, they have brought a unique perspective to the table, shifting what the workforce looks like and how wealth is generated.

One major way in which Gen Z has shifted the workforce is by planning on creating wealth online through social platforms. These young adults have grown up using platforms like Instagram, TikTok, and YouTube, and have become experts at leveraging these tools to make money. They have been able to learn and plan how to monetize their creativity and personalities to create their own wealth, which has often surpassed that of other generations.

In doing so, Gen Z has also become the epitome of the influencer culture. They have shown that anyone can become an influencer if they have a unique perspective and are willing to put in the work. Influencer marketing has become a multibillion-dollar industry, and these young adults are at the forefront of it. They have built loyal followings by sharing their lives and experiences, and have been able to leverage those followings to make money.

In addition to creating wealth online, Gen Z has also brought a new perspective to the traditional workforce. They value flexibility and work-life balance and are more likely to pursue freelance or remote work than previous generations. This has forced employers to adapt and offer more flexible working arrangements in order to attract and retain talent. Things like side hustles are becoming increasingly common among Generation Z, with many young people using them as a way to build skills, earn extra income, and explore new career paths. The flexibility and low barriers to entry of side hustles make them a particularly appealing option for Gen Z, who are shifting the perception of what work should be like.

Overall, Gen Zers are driving culture. They have become trendsetters, influencing fashion, music, and social norms. Their unique perspective on issues such as social justice, climate change, and mental health has also helped shape cultural conversations. As a result, marketers have been paying close attention to this generation, as they represent a significant target audience. As their buying power grows, companies are finding various ways to tap into the spending power of Generation Z. They are focusing on creating authentic and transparent brand experiences since this generation has unique consumption habits and expectations.

This has led to a shift in the way companies approach marketing and branding, with a greater emphasis on building genuine connections with their audience. Generation Z is not just another consumer group, but a powerful force that is shaping the cultural and business landscape. Companies must be mindful of the values and interests of Gen Z, such as sustainability and social responsibility, and those that can authentically embody these values are more likely to resonate with this audience. As they continue to come of age and gain more purchasing power, their influence will only continue to grow.

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